Editor's Notes
Redken Brews Max Hold Pomade is a styling product designed for men who need their hair to stay where they put it. It comes in a straightforward jar with a thick, workable texture that distributes evenly through damp or dry hair. The hold is legitimately strong, making it a solid choice for pompadours, side parts, slicked-back looks, or anything that requires structure and staying power through a full day.
This pomade works best for guys with short to medium-length hair who style with intention in the morning and don't want to think about it again until evening. It delivers a natural to medium shine depending on how much you use, so it reads as polished rather than glossy. The tradeoff: because the hold is genuine, it takes a bit more effort to wash out than lighter products. If your routine involves quick rinses, you'll want to work the shampoo in thoroughly.
The formula has a clean, subtle scent that fades quickly, which makes it easy to layer with cologne or aftershave without competing fragrances. It's a workhorse product for men who've moved past experimental hair phases and know what works for their head.
