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e.l.f. Power Grip Primer
e.l.f. · Makeup & Cosmetics

e.l.f. Power Grip Primer

A gel-based face primer that grips makeup in place for extended wear. Designed for anyone who wants their foundation to stay put through long days without feeling heavy or sticky.

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Editor's Notes

This is a clear, water-based gel primer that creates a tacky surface on skin, helping foundation and concealer adhere more evenly and last longer. The formula has a lightweight, slightly sticky texture that dries down within a minute or two, leaving behind what feels like a grippy canvas. It works across different skin types, though people with very oily skin may still need to blot by midday.

The primer fits into routines where longevity matters more than a completely undetectable base layer. If you're getting ready for a full workday, an event, or just prefer not to touch up your makeup, this adds staying power without requiring a heavy hand with powder. The tube is small enough to toss in a bag, and the price point makes it easy to try without much risk.

One thing to note: the tackiness means you'll want to work quickly once you apply foundation on top, as it can grab and set faster than on bare skin. It also layers better under liquid or cream products than powder foundations, which can sometimes look patchy over the grippy surface.